In an article on Moneycontrol, our Founder and MD Mr. Shriram Subramanian discusses the evolution of gift cards within India's digital economy. He highlights how rapid technological adoption and the surge of e-commerce have expanded gift card usage nationwide. Once merely a gifting tool, gift cards have now evolved into instruments for shopping, rewards, value-driven purchases, and as a marketing tool.
He highlights how the transformation of gift cards from being used on special occasions to daily transactions has brought a significant behavioral shift among consumers.
Read the full article written by our founder here: https://www.moneycontrol.com/news/opinion/evolution-of-gift-cards-in-india-s-digital-economy-12932277.html
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